It’ll never catch on

Wine Loft

Wine Loft is closing down…!

I read in today’s stuff.co.nz that my fave Terrace winebar is about to be No More…

“Wine is making way for ales, stouts and lagers as craft beer bars continue to spread throughout the capital.

Williams Pub Company is starting a beer bar in The Terrace, replacing the Wine Loft, as the hospitality industry says the craft beer market is catching up with the popularity of fine wines.

The company already owns several bars in Wellington suburbs, including Gasworks in Miramar and The Khandallah Trading Company, and director Jamie Williams said its first foray into the central city would meet a gap in the market in The Terrace.

The new bar – named Bethel Woods, after the location of the Woodstock festival – would cater to the after-work trade and serve meats cooked in two specially imported smokers, Williams said.

The plan was to cater to all beer drinkers, with options from Tui through to the hardest-hitting craft creations. “You start down in something quite plain Jane and go up to a monster . . . There’s an opportunity in the market to not isolate anyone.”

There was still a demand for wine bars, but they worked better in smaller spaces, whereas the Wine Loft could hold 250 people, he said. There was also an opportunity to invite in a much wider crowd, because while wine drinkers would still visit beer bars, it often wasn’t true in reverse.

“Every day now they [the Wine Loft] have people asking is that the only beer on tap.”

Boo hoo!

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3 comments

  1. this is pretty sad. If we take the Belgium beers aside and literally few other really creative brewers, such a Brew Dog (their beers cost a lot more than the average bottle of wine), all the beers are very similar in the taste in their respective categories… I hope this beer craze will fade away…


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